United Way of America, the national organization of the largest non-profit in America, needed to explore a new, systematic fundraising program.  They turned to Waldron Holdings to help strategize and design a program which is now called Pennies for Change.   Then, United Way of America continued to work with Waldron Holdings to implement this program.  This project illustrates both the strategic and execution value we bring to our clients.  See www.unitedway.org/pennies for updates on this program as it grows.